I come across this statement in an advertisement : Quality is our product. Service is our business. This organisation that put up the advertisement did not say / see that X which they are producing is not their product and producing X is not their business. What a perception!!
It got me thinking ; what is our business then and what is it we are selling?
Is it fabrication and installation? Production? Contracting?
I want to make service as our business and quality as our product. This is a powerful statement. The focus of the business must be very clear and precise. One has to be sure of the company business, to strengthen the company's positioning, to direct the company along the journey to where she wants to be / go.
I shall be deliberating further on this.......
